Swing Revival

The swing music scene was huge in the 30s and 40s, but maintained popularity through today. In the early 90s it hit the scene again in a big way.

A New Generation

In the early 90s the new swing movement (often called the neo-swing movement) was largely underground. Media attention grew, and retro swing started being used in more movies. The soundtrack to the 1993 movie The Mask featured several neo-swing artists, such as Brian Setzer and the Royal Crown Revue. Later in 1993 the movie Swing Kids gained critical acclaim, and brought swing music back in to households all over the world. By the end of the 90s swing music could be found in Gap commercials.

Mainstream Appeal

Later in the 90s ska bands started to introduce the new swing movement to the public. Groups such as The Mighty Mighty Bosstones mixed old school swing with new punk and ska, and the combination worked. By the late 90s swing music was making its way on the air and hitting the charts again. Some of the top charting groups included The Cherry Poppin Daddies, Big Bad Voodoo Daddy, the Brian Setzer Orchestra. Older swing music from the 30s and 40s also enjoyed sudden increases in sales.

Today

Swing music still remains popular, although the popularity has decreased slightly. Those who enjoy the music can still find clubs throughout the US and the UK that dedicate certain nights to swing music. Modern jive is huge in the UK, and vacations can actually be planned around swing events.

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